Coffee Concept
Cup of Excellence
An annual competition held in coffee-producing countries where the best lots are blind-cupped by international judges. Winners are auctioned online, often fetching 10-50x commodity prices. Launched in 1999 in Brazil. The gold standard for coffee quality recognition.
Frequently Asked Questions
What does Cup of Excellence mean in coffee?▼
An annual competition held in coffee-producing countries where the best lots are blind-cupped by international judges. Winners are auctioned online, often fetching 10-50x commodity prices. Launched in 1999 in Brazil. The gold standard for coffee quality recognition.