Brand Guidelines

coffeeTrove

The golden pages of coffee.

Last updated March 2026

Brand Name

The brand is written as coffeeTrove (lowercase c, uppercase T, no space).

Context	Use	Example
Brand text	coffeeTrove	"coffeeTrove is the golden pages of coffee"
Wordmark (color)	coffeeTrove	Headers, banners, lockups
Page titles (SEO)	CoffeeTrove	"Best Cafes in Lisbon \| CoffeeTrove"
Copyright	CoffeeTrove	© 2026 CoffeeTrove
CSS prefix	`ct-`	`.ct-header, .ct-chip`

Brand Descriptions

One-liner

The world's most complete coffee directory — scored, mapped, and community-powered.

Elevator Pitch

coffeeTrove is a curated directory of the world's finest cafes and roasters. Every cafe earns a Golden Drop Score based on coffee quality, atmosphere, value, and service. City guides, brewing knowledge, and a community of coffee lovers make it the go-to resource for anyone who takes their cup seriously.

Full Description

coffeeTrove is the golden pages of coffee — a data-driven platform that scores, maps, and ranks cafes and roasters worldwide. Our Golden Drop scoring system evaluates every venue across multiple dimensions. With city guides, brewing method breakdowns, bean origin deep-dives, equipment reviews, and an active community of enthusiasts, coffeeTrove helps you discover your next great cup wherever you are.

Logo

The primary mark is a filled coffee cup icon inside a rounded-rectangle badge. Single continuous SVG path with even-odd fill — no stroke overlaps at any zoom.

Primary

On Dark

On Light

Inverted

Cup Mark (No Badge)

Light

Dark

Brand

Lockup

coffeeTrove

Dark

coffeeTrove

Light

coffeeTrove

Brand

Favicon & App Icons

16px

32px

48px

128px

512px

Logo Don'ts

xDon't rotate or skew the logo

xDon't change the cup proportions

xDon't add shadows or glows

xDon't place on busy backgrounds

xDon't use the old orange color

xDon't separate steam from cup

Color Palette

Core

Hot Pink

#FF0050

--ct-brand

Cream

#FAF6F0

--ct-cream

Espresso

#1A1209

--ct-espresso

True Black

#0A0A0A

--ct-bg (dark)

Accents

Golden

#D4A44C

--ct-golden

Copper

#B87333

--ct-copper

Warm Gray

#8B7D6B

--ct-warm-gray

Sand

#F2E8D9

--ct-sand

Rarity Tiers

MythicLegendaryEpicRareUncommonCommon

Typography

Headings

The Golden Pages of Coffee

DM Serif Display — Regular 400

Body

Every great city has a cafe worth crossing town for. We score, map, and rank the world's finest.

DM Sans — Regular 400 / Medium 500 / Bold 700

Wordmark

coffeeTrove

Avenir Next — Heavy 800

Golden Drop Score

Every cafe is evaluated with our proprietary Golden Drop Score. Ratings are displayed as drops (not stars, not beans).

Context	Format	Example
Card display	1-5 scale with drop icon	4.5 Golden Drops
Detail page	0-100 composite score	Golden Drop Score: 92
Casual reference	Text	"This cafe scored 4.5 Golden Drops"
Internal code	`ct_score`	Column name (display layer converts)

Never use "CT Score", "Golden Bean", or "stars" in any user-facing context.

Voice & Tone

We are

Knowledgeable and curious
Direct, never preachy
Data-forward but warm
Community-first
Opinionated with evidence

We are not

Snobby or gatekeeping
Clickbait or sensationalist
Corporate or stiff
Using emojis (ever)
Making unverified claims

No emojis. The coffeeTrove brand does not use emojis in code, content, or documentation.

Social Media

Platform	Handle
Instagram	@coffeetrove
Pinterest	@coffeetrove
YouTube	@coffeetrove
Facebook	@coffeetrove
Domain	coffeetrove.com

Social Banners

coffeeTrove

Dark

coffeeTrove

Light

coffeeTrove

Brand

Press & Partnerships

For brand inquiries, press kits, or partnerships: mike@coffeetrove.com