Brand Guidelines

coffeeTrove

The coffee world, all in one place.

Last updated March 2026

Brand Name

The brand is written as coffeeTrove (lowercase c, uppercase T, no space).

Context	Use	Example
Brand text	coffeeTrove	"coffeeTrove - the coffee world, all in one place"
Wordmark (color)	coffeeTrove	Headers, banners, lockups
Page titles (SEO)	CoffeeTrove	"Best Cafes in Lisbon \| CoffeeTrove"
Copyright	CoffeeTrove	© 2026 CoffeeTrove
CSS prefix	`ct-`	`.ct-header, .ct-chip`

Brand Descriptions

One-liner

The coffee world, all in one place. Cafes, roasters, beans, and brewing - scored by the community, powered by data.

Elevator Pitch

coffeeTrove helps you find great coffee wherever you are. Every cafe and roaster earns a Golden Drop Score based on quality, atmosphere, value, and service. Browse city guides, learn brewing techniques, explore bean origins, and join a community of people who care about their cup. Whether you're traveling or exploring your own neighborhood, coffeeTrove points you to the good stuff.

Full Description

coffeeTrove brings the entire coffee world into one place. We score, map, and rank cafes and roasters worldwide using our Golden Drop scoring system. City-by-city guides help you find the best spots wherever you travel. Brewing breakdowns, bean origin profiles, and equipment reviews help you make better coffee at home. And an active community of coffee lovers shares honest reviews and local discoveries every day. From the corner shop to the specialty roaster across town, coffeeTrove helps you discover your next great cup.

Logo

The primary mark is a filled coffee cup icon inside a rounded-rectangle badge. Single continuous SVG path with even-odd fill — no stroke overlaps at any zoom.

Primary

On Dark

On Light

Inverted

Cup Mark (No Badge)

Light

Dark

Brand

Lockup

coffeeTrove

Dark

coffeeTrove

Light

coffeeTrove

Brand

Favicon & App Icons

16px

32px

48px

128px

512px

Logo Don'ts

xDon't rotate or skew the logo

xDon't change the cup proportions

xDon't add shadows or glows

xDon't place on busy backgrounds

xDon't use the old orange color

xDon't separate steam from cup

Color Palette

Core

Hot Pink

#FF0050

--ct-brand

Cream

#FAF6F0

--ct-cream

Espresso

#1A1209

--ct-espresso

True Black

#0A0A0A

--ct-bg (dark)

Accents

Golden

#D4A44C

--ct-golden

Copper

#B87333

--ct-copper

Warm Gray

#8B7D6B

--ct-warm-gray

Sand

#F2E8D9

--ct-sand

Rarity Tiers

MythicLegendaryEpicRareUncommonCommon

Typography

Headings

The Coffee World, All in One Place

DM Serif Display — Regular 400

Body

Every great city has a cafe worth crossing town for. coffeeTrove helps you find it.

DM Sans — Regular 400 / Medium 500 / Bold 700

Wordmark

coffeeTrove

Avenir Next — Heavy 800

Golden Drop Score

Every cafe is evaluated with our proprietary Golden Drop Score. Ratings are displayed as drops (not stars, not beans).

Context	Format	Example
Card display	1-5 scale with drop icon	4.5 Golden Drops
Detail page	0-100 composite score	Golden Drop Score: 92
Casual reference	Text	"This cafe scored 4.5 Golden Drops"
Internal code	`ct_score`	Column name (display layer converts)

Never use "CT Score", "Golden Bean", or "stars" in any user-facing context.

Voice & Tone

We are

Knowledgeable and curious
Direct, never preachy
Data-forward but warm
Community-first
Opinionated with evidence

We are not

Snobby or gatekeeping
Clickbait or sensationalist
Corporate or stiff
Using emojis (ever)
Making unverified claims

No emojis. The coffeeTrove brand does not use emojis in code, content, or documentation.

Social Media

Platform	Handle
Instagram	@coffeetrove
Pinterest	@coffeetrove
YouTube	@coffeetrove
Facebook	@coffeetrove
Domain	coffeetrove.com

Social Banners

coffeeTrove

Dark

coffeeTrove

Light

coffeeTrove

Brand

Press & Partnerships

For brand inquiries, press kits, or partnerships: mike@coffeetrove.com